GBTA Ladders Season 12
From Ideas to Impact: How Groups Win Together
This guide supports your group collaboration journey. It combines cognitive tools and embodied practices, because great ideas and confident pitches come from both clear thinking and grounded presence.
The journey from initial spark to successful execution is a winding path. We break it down into 6 crucial clusters where neuro-science and collaboration meet.
We will focus on Clusters 1 through 5, preparing your team for the final stage.
Cluster 1: Trust & Gifts
Theme: Building the chemistry of collaboration
Why It Matters
In short-lived teams, trust fuels speed. When we trust each other, we share ideas faster, challenge each other more productively, and collaborate without ego.
Science Insight (Oxytocin)
Trust isn't abstract — it's biological. Oxytocin reduces social threat responses (amygdala activation), increases openness to feedback, and enhances creativity and cooperation.
Practice Exercise: "The Gift Exchange"
- Reflect on what gift (not skill) you bring (e.g., calm, humour, clarity).
- Share it in your group one sentence each.
- Discuss how these gifts complement each other.
Reflection Prompts
- How can you create micro-moments of trust online (tone, timing, transparency)?
- What's one small action that builds trust in your group this week?
Cluster 2: Agreements & Planning
Theme: Creating psychological safety through clarity
Why It Matters
Most teams fail not because of bad ideas, but because they skip agreements. Agreements are the invisible architecture: how we decide, communicate, and handle tension.
Science Insight (Ambiguity)
Ambiguity triggers the brain's threat network. Clear expectations calm this threat, freeing up energy for creativity and problem-solving.
Practice Exercise: "The Three Agreements"
Co-create three living agreements around:
- How we communicate (tone, responsiveness, inclusivity).
- How we make decisions (consensus, voting, roles).
- How we handle tension or feedback (naming it early, assuming positive intent).
Reflection Prompts
- What past team experience taught you the value of explicit agreements?
- What's one "ground rule" that would make collaboration smoother?
Cluster 3: Bold Ideas
Theme: Moving from safe to standout thinking
Why It Matters
Safe ideas rarely win. Movement helps unlock bold ideas. When we move or gesture, we activate different neural networks that expand creative thinking and risk tolerance.
Science Insight (Dopamine)
The dopaminergic reward system lights up when we experience novelty and play—key drivers of creativity and motivation.
Practice Exercise 2: "The 10% Bolder Test"
Small increments of courage yield breakthrough innovation:
Ask: "What would this look like if it were 10% bolder?"
Reflection Prompts
- When did your best ideas emerge—during stillness or movement?
- What permission do you need to give yourselves to go 10% further?
Cluster 4: Pitch Prep & Presence
Theme: Delivering your message with embodied confidence
Why It Matters
Your audience doesn't just hear your words—they feel your presence. Posture, breath, and tone all shape how others perceive your credibility and authenticity.
Science Insight (Vagus Nerve & Hormones)
Slow, diaphragmatic breathing regulates the vagus nerve. Open, grounded posture increases testosterone and reduces cortisol, promoting calm confidence.
Practice Exercise: "Embodied Rehearsal"
- Stand tall, feet hip-width apart.
- Inhale slowly and exhale fully before speaking.
- Deliver your opening line with deliberate pauses and gestures.
Repeat your key message 3 times—each time slightly slower, slightly more embodied.
Reflection Prompts
- What posture helps you feel grounded and authentic under pressure?
- What tone of voice or pace helps your message land with authority?
Cluster 5: Story & Research
Theme: A great pitch doesn't just inform—it moves people
When you tell a story, you activate the listener's sensory, motor and emotional centres. Compelling stories trigger the release of oxytocin, which increases empathy and attention—two essentials for persuasion.
The Winning Pitch Arc
1. PROBLEM
Define the challenge clearly and vividly, grounded in the human experience, not abstract statistics. The brain seeks resolution to uncertainty.
Embodied Cue: Lean forward slightly - "hooking" energy
2. EMOTION
Make the audience care before you make them think. Use story fragments or lived experience to create empathy. Emotional narratives activate mirror neurons.
Embodied Cue: Soften gaze and voice - empathy tone
3. IDEA
Present your concept clearly, without jargon. Show how it answers the emotional and practical problem. People remember information in "chunks" of three.
Embodied Cue: Stand or gesture - confident, grounded posture
4. IMPACT
Paint a picture of the future if your idea succeeds. Let the audience see and feel the transformation. Future vision activates the brain's default mode network.
Embodied Cue: Expand arms - openness and vision
The NeuroStory Formula
- Attention: Open with surprise or tension (dopamine).
- Emotion: Connect to shared human experience (oxytocin).
- Logic: Offer a credible solution (prefrontal activation).
- Action: Close with a clear call or imagined future (motor cortex priming).
When all four systems engage, your story becomes neurologically sticky.
Cluster 6: Under Pressure
The final stage: Applying embodied presence when it matters most.
While the detailed content for this final cluster is reserved for the live program, mastering Trust, Clarity, Movement, Story, and Presence (Clusters 1-5) is the foundation for performing effectively under pressure.
Key Takeaways
"Data tells. Story sells. But embodied storytellers transform."
"Effective groups don't just happen—they are designed through trust, clarity, movement, story, and presence."
Dagmara Aldridge

